The digital ad spending market would grow at a CAGR of 9.22% over the predicted time frame. The market is expected to increase in value from US$ 617.27 Bn in 2022 to US$ 1.25 Trn in 2030.
The on digital
ad spending Market, which provides a business strategy, research &
development activities, concise outline of the market valuation, valuable
insights pertaining to market share, size, supply chain analysis, competitive
landscape and regional proliferation of this industry.
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Report Scope of the Digital Ad Spending Market
| Report Coverage | Details |
| Market Size by 2030 | USD 1.25 Trillion |
| Growth Rate from 2022 to 2030 | CAGR of 9.22% |
| Largest Market | North America |
| Fastest Growing Market | Europe |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Segments Covered | Add Format, Platform Used, End User, Geography |
A recent
report provides crucial insights along with application based and forecast
information in the Global Digital ad spending Market. The report provides a
comprehensive analysis of key factors that are expected to drive the growth of
this market. This study also provides a detailed overview of the opportunities
along with the current trends observed in the Digital ad spending market.
A
quantitative analysis of the industry is compiled for a period of 10 years in
order to assist players to grow in the market. Insights on specific revenue
figures generated are also given in the report, along with projected revenue at
the end of the forecast period.
Companies
and Manufacturers Covered
The study
covers key players operating in the market along with prime schemes and
strategies implemented by each player to hold high positions in the industry.
Such a tough vendor landscape provides a competitive outlook of the industry,
consequently existing as a key insight. These insights were thoroughly analysed
and prime business strategies and products that offer high revenue generation
capacities were identified. Key players of the global Digital ad spending
market are included as given below:
Digital ad spending Market Key Players
- Alibaba Group Holdings Limited
- Google LLC
- Baidu Inc
- Amazon Web Services, Inc
- International Business Machines Corp
- Verizon Communications Inc
- Facebook Inc
- Twitter Inc
- Hulu LLC
- Microsoft corporation
Market Segments
- Social media
- Video
- Search engine
By Platform Used
- Mobile
- Laptop
- Desktop
By End User
- Retail
- Health care
- Automotive
- Media and entertainment
- Education
- Transport and tourism
- IT and telecom
By Geography
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Malaysia
- Philippines
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC
- North Africa
- South Africa
- Rest of the Middle East & Africa
Report Objectives
- To define, describe, and forecast the global digital ad
spending market based on product, and region
- To provide detailed information regarding the major
factors influencing the growth of the market (drivers, opportunities, and
industry-specific challenges)
- To strategically analyze micromarkets1 with respect to
individual growth trends, future prospects, and contributions to the total
market
- To analyze opportunities in the market for stakeholders
and provide details of the competitive landscape for market leaders
- To forecast the size of market segments with respect to
four main regions—North America,
Europe, Asia Pacific and the Rest of the World (RoW)2
- To strategically profile key players and comprehensively
analyze their product portfolios, market shares, and core competencies3
- To track and analyze competitive developments such as
acquisitions, expansions, new product launches, and partnerships in the digital
ad spending market
Table of Content
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Digital Ad Spending Market
5.1. COVID-19 Landscape: Digital Ad Spending Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Digital Ad Spending Market, By Add Format
8.1. Digital Ad Spending Market, by Add Format, 2022-2030
8.1.1 Social media
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Video
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Search engine
8.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Digital Ad Spending Market, By Platform Used
9.1. Digital Ad Spending Market, by Platform Used, 2022-2030
9.1.1. Mobile
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Laptop
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Desktop
9.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Digital Ad Spending Market, By End User
10.1. Digital Ad Spending Market, by End User, 2022-2030
10.1.1. Retail
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. Health care
10.1.2.1. Market Revenue and Forecast (2017-2030)
10.1.3. Automotive
10.1.3.1. Market Revenue and Forecast (2017-2030)
10.1.4. Media and entertainment
10.1.4.1. Market Revenue and Forecast (2017-2030)
10.1.5. Education
10.1.5.1. Market Revenue and Forecast (2017-2030)
10.1.6. Transport and tourism
10.1.6.1. Market Revenue and Forecast (2017-2030)
10.1.7. IT and telecom
10.1.7.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Digital Ad Spending Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.5.3. Market Revenue and Forecast, by End User (2017-2030)
Chapter 12. Company Profiles
12.1. Alibaba Group Holdings Limited
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Google LLC
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Baidu Inc
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Amazon Web Services, Inc
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. International Business Machines Corp
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Verizon Communications Inc
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Facebook Inc
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Twitter Inc
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Hulu LLC
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Microsoft corporation
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
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