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Digital Ad Spending Market Size, Growth, Demands Outlook and Forecasts to 2030

Precedence Research - February 03, 2023

According to the research report, the global digital ad spending market size is expected to touch USD 1.25 trillion by 2030, from USD 617.27 Billion in 2022, growing with a significant CAGR of 9.22% from 2022 to 2030. 


Digital Ad Spending Market Size 2021 to 2030

The digital ad spending report offers a comprehensive study of the current state expected at the major drivers, market strategies, and key vendors’ growth. The report presents energetic visions to conclude and study the market size, market hopes, and competitive surroundings. The research also focuses on the important achievements of the market, research & development, and regional growth of the leading competitors operating in the market. The current trends of the global digital ad spending in conjunction with the geographical landscape of this vertical have also been included in this report.

The report offers intricate dynamics about different aspects of the global digital ad spending market, which aids companies operating in the market in making strategic development decisions. The study also elaborates on significant changes that are highly anticipated to configure growth of the global digital ad spending during the forecast period. It also includes a key indicator assessment that highlights growth prospects of this market and estimates statistics related to growth of the market in terms of value (US$ Mn) and volume (tons).

Sample Link @ https://www.precedenceresearch.com/sample/1749

 Report Scope of the Digital Ad Spending Market

Report CoverageDetails
Market Size by 2030USD 1.25 Trillion
Growth Rate from 2022 to 2030

CAGR of 9.22%

Largest Market North America 
Fastest Growing Market Europe
Base Year2021
Forecast Period2022 to 2030
Segments CoveredAdd Format, Platform Used, End User, Geography

This study covers a detailed segmentation of the global digital ad spending market, along with key information and a competition outlook. The report mentions company profiles of players that are currently dominating the global digital ad spending market, wherein various developments, expansions, and winning strategies practiced and implemented by leading players have been presented in detail.

Key Players

  • Alibaba Group Holdings Limited
  • Google LLC
  • Baidu Inc
  • Amazon Web Services, Inc
  • International Business Machines Corp
  • Verizon Communications Inc
  • Facebook Inc
  • Twitter Inc
  • Hulu LLC
  • Microsoft corporation

Market Segmentation

 By Add Format

  • Social media
  • Video
  • Search engine

By Platform Used

  • Mobile
  • Laptop
  • Desktop

By End User

  • Retail
  • Health care
  • Automotive
  • Media and entertainment
  • Education
  • Transport and tourism
  • IT and telecom

 By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Philippines
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC
    • North Africa
    • South Africa
    • Rest of the Middle East & Africa

Research Methodology

The research methodology adopted by analysts for compiling the global digital ad spending report is based on detailed primary as well as secondary research. With the help of in-depth insights of the market-affiliated information that is obtained and legitimated by market-admissible resources, analysts have offered riveting observations and authentic forecasts for the global market.

During the primary research phase, analysts interviewed market stakeholders, investors, brand managers, vice presidents, and sales and marketing managers. Based on data obtained through interviews of genuine resources, analysts have emphasized the changing scenario of the global market.

For secondary research, analysts scrutinized numerous annual report publications, white papers, market association publications, and company websites to obtain the necessary understanding of the global digital ad spending market.

TABLE OF CONTENT

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Digital Ad Spending Market 

5.1. COVID-19 Landscape: Digital Ad Spending Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

Chapter 6. Market Dynamics Analysis and Trends

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Digital Ad Spending Market, By Add Format

8.1. Digital Ad Spending Market, by Add Format, 2022-2030

8.1.1 Social media

8.1.1.1. Market Revenue and Forecast (2017-2030)

8.1.2. Video

8.1.2.1. Market Revenue and Forecast (2017-2030)

8.1.3. Search engine

8.1.3.1. Market Revenue and Forecast (2017-2030)

Chapter 9. Global Digital Ad Spending Market, By Platform Used

9.1. Digital Ad Spending Market, by Platform Used, 2022-2030

9.1.1. Mobile

9.1.1.1. Market Revenue and Forecast (2017-2030)

9.1.2. Laptop

9.1.2.1. Market Revenue and Forecast (2017-2030)

9.1.3. Desktop

9.1.3.1. Market Revenue and Forecast (2017-2030)

Chapter 10. Global Digital Ad Spending Market, By End User 

10.1. Digital Ad Spending Market, by End User, 2022-2030

10.1.1. Retail

10.1.1.1. Market Revenue and Forecast (2017-2030)

10.1.2. Health care

10.1.2.1. Market Revenue and Forecast (2017-2030)

10.1.3. Automotive

10.1.3.1. Market Revenue and Forecast (2017-2030)

10.1.4. Media and entertainment

10.1.4.1. Market Revenue and Forecast (2017-2030)

10.1.5. Education

10.1.5.1. Market Revenue and Forecast (2017-2030)

10.1.6. Transport and tourism

10.1.6.1. Market Revenue and Forecast (2017-2030)

10.1.7. IT and telecom

10.1.7.1. Market Revenue and Forecast (2017-2030)

Chapter 11. Global Digital Ad Spending Market, Regional Estimates and Trend Forecast

11.1. North America

11.1.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.1.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.1.3. Market Revenue and Forecast, by End User (2017-2030)

11.1.4. U.S.

11.1.4.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.1.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.1.4.3. Market Revenue and Forecast, by End User (2017-2030)

11.1.5. Rest of North America

11.1.5.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.1.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.1.5.3. Market Revenue and Forecast, by End User (2017-2030)

11.2. Europe

11.2.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.2.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.2.3. Market Revenue and Forecast, by End User (2017-2030)

11.2.4. UK

11.2.4.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.2.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.2.4.3. Market Revenue and Forecast, by End User (2017-2030)

11.2.5. Germany

11.2.5.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.2.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.2.5.3. Market Revenue and Forecast, by End User (2017-2030)

11.2.6. France

11.2.6.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.2.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.2.6.3. Market Revenue and Forecast, by End User (2017-2030)

11.2.7. Rest of Europe

11.2.7.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.2.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.2.7.3. Market Revenue and Forecast, by End User (2017-2030)

11.3. APAC

11.3.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.3.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.3.3. Market Revenue and Forecast, by End User (2017-2030)

11.3.4. India

11.3.4.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.3.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.3.4.3. Market Revenue and Forecast, by End User (2017-2030)

11.3.5. China

11.3.5.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.3.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.3.5.3. Market Revenue and Forecast, by End User (2017-2030)

11.3.6. Japan

11.3.6.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.3.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.3.6.3. Market Revenue and Forecast, by End User (2017-2030)

11.3.7. Rest of APAC

11.3.7.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.3.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.3.7.3. Market Revenue and Forecast, by End User (2017-2030)

11.4. MEA

11.4.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.4.3. Market Revenue and Forecast, by End User (2017-2030)

11.4.4. GCC

11.4.4.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.4.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.4.4.3. Market Revenue and Forecast, by End User (2017-2030)

11.4.5. North Africa

11.4.5.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.4.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.4.5.3. Market Revenue and Forecast, by End User (2017-2030)

11.4.6. South Africa

11.4.6.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.4.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.4.6.3. Market Revenue and Forecast, by End User (2017-2030)

11.4.7. Rest of MEA

11.4.7.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.4.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.4.7.3. Market Revenue and Forecast, by End User (2017-2030)

11.5. Latin America

11.5.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.5.3. Market Revenue and Forecast, by End User (2017-2030)

11.5.4. Brazil

11.5.4.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.5.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.5.4.3. Market Revenue and Forecast, by End User (2017-2030)

11.5.5. Rest of LATAM

11.5.5.1. Market Revenue and Forecast, by Add Format (2017-2030)

11.5.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)

11.5.5.3. Market Revenue and Forecast, by End User (2017-2030)

Chapter 12. Company Profiles

12.1. Alibaba Group Holdings Limited

12.1.1. Company Overview

12.1.2. Product Offerings

12.1.3. Financial Performance

12.1.4. Recent Initiatives

12.2. Google LLC

12.2.1. Company Overview

12.2.2. Product Offerings

12.2.3. Financial Performance

12.2.4. Recent Initiatives

12.3. Baidu Inc

12.3.1. Company Overview

12.3.2. Product Offerings

12.3.3. Financial Performance

12.3.4. Recent Initiatives

12.4. Amazon Web Services, Inc

12.4.1. Company Overview

12.4.2. Product Offerings

12.4.3. Financial Performance

12.4.4. Recent Initiatives

12.5. International Business Machines Corp

12.5.1. Company Overview

12.5.2. Product Offerings

12.5.3. Financial Performance

12.5.4. Recent Initiatives

12.6. Verizon Communications Inc

12.6.1. Company Overview

12.6.2. Product Offerings

12.6.3. Financial Performance

12.6.4. Recent Initiatives

12.7. Facebook Inc

12.7.1. Company Overview

12.7.2. Product Offerings

12.7.3. Financial Performance

12.7.4. Recent Initiatives

12.8. Twitter Inc

12.8.1. Company Overview

12.8.2. Product Offerings

12.8.3. Financial Performance

12.8.4. Recent Initiatives

12.9. Hulu LLC

12.9.1. Company Overview

12.9.2. Product Offerings

12.9.3. Financial Performance

12.9.4. Recent Initiatives

12.10. Microsoft corporation

12.10.1. Company Overview

12.10.2. Product Offerings

12.10.3. Financial Performance

12.10.4. Recent Initiatives

Chapter 13. Research Methodology

13.1. Primary Research

13.2. Secondary Research

13.3. Assumptions

Chapter 14. Appendix

14.1. About Us

14.2. Glossary of Terms

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